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Brand story

Dec 6, 2024

URH's official Instagram highlights the brand's philosophy through diverse content, featuring partners from various fields using URH products in activities like hiking, running, and fitness. The account emphasizes functionality, durability,...

Dec 3, 2024

The Over-Fit lineup from Undercontrol is designed to offer inclusive headwear by considering diverse hair types, head shapes, and racial characteristics, ensuring a comfortable fit for everyone. It reimagines hats...

Dec 3, 2024

URH (Undercontrol Road Hiker) is an outdoor lifestyle brand designed for urban adventurers, combining functionality and style in its headwear and accessories. Leveraging the expertise of its parent brand, Undercontrol,...

Nov 29, 2024

Undercontrol, founded in 2010 in South Korea, focuses on creating simple, timeless hats as a counterpoint to the trend-driven, flashy designs common in the market. The brand emphasizes diversity and...