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Brand story

Feb 9, 2026

Some pieces earn their place by being worn every day without effort. The Undercontrol WASHED Collection is built around that idea—washed cotton caps rooted in UC logo heritage, designed for...

Jan 27, 2026

As 2026 begins, UNDERCONTROL introduces an updated payment system to make shopping more accessible across regions. This change reflects our commitment to reducing friction beyond product design. By integrating Paymentwall,...

Jan 20, 2026

At UNDERCONTROL, some pieces naturally remain—the items we reach for without thinking, built for real life rather than special occasions. This article shares what our team actually wears, uses, and...

Jan 13, 2026

Choosing a hat is often reduced to size, but true comfort begins with fit. Fit is not a number—it is how a hat sits, balances, and moves with your head....

Dec 23, 2025

Not all beanies are defined by color or material alone. At UNDERCONTROL, beanie fit is shaped by length, silhouette, and how the form naturally sits on the head. This guide...

Dec 16, 2025

FINGERLESS / UDC is designed for movement, not restriction. The fingerless structure keeps everyday actions effortless—using a phone, holding a coffee, or moving between indoors and outdoors—while a 17cm length...

Dec 9, 2025

How Cap Silhouettes Shape First Impressions A cap’s silhouette plays a powerful role in shaping how others perceive your face, mood, and character—often within the first second of visual contact....

Dec 2, 2025

UNDERCONTROL’s Over-Fit line was created to solve a common concern — choosing the right hat size. The Over-Fit Ball Cap offers a comfortable fit for all head shapes, genders, and...