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Brand story

Mar 10, 2026

Brimless caps may feel unfamiliar at first, sitting somewhere between a beanie and a traditional cap. But when styled thoughtfully, they can become one of the most distinctive pieces in...

Mar 3, 2026

Undercontrol began in Korea in 2010 with a focus beyond simple measurements—refining fit, silhouette, and structure. Precision in depth, stitching, and balance defines how each cap naturally settles on the...

Feb 24, 2026

As a new semester begins, campus style doesn’t need to be excessive to make an impression. Sometimes, one well-chosen hat is enough to define the mood. From beanies and ball...

Feb 20, 2026

URH C-001 rethinks the classic cap through proportion, not excess. With its shortened visor and balanced 11–12 cm height, it delivers clearer vision and a lighter, more focused silhouette. Available...

Feb 9, 2026

Some pieces earn their place by being worn every day without effort. The Undercontrol WASHED Collection is built around that idea—washed cotton caps rooted in UC logo heritage, designed for...

Feb 3, 2026

URH – A – 004 is not just a mesh bandana, but a piece designed around movement, sweat, and long hours of wear. From its larger 57 × 57 cm...

Jan 27, 2026

As 2026 begins, UNDERCONTROL introduces an updated payment system to make shopping more accessible across regions. This change reflects our commitment to reducing friction beyond product design. By integrating Paymentwall,...

Jan 20, 2026

At UNDERCONTROL, some pieces naturally remain—the items we reach for without thinking, built for real life rather than special occasions. This article shares what our team actually wears, uses, and...