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Brand story

Mar 31, 2026

Not every product becomes a bestseller—but some quietly become part of everyday routines. This time, we spoke with a member of the Undercontrol team who works closest to our products,...

Mar 25, 2026

Some products stay in rotation because they simply work. URH – A – 004 has become one of those pieces—consistently chosen, frequently sold out, and driven by real daily use...

Mar 17, 2026

What you wear on your head should change depending on how you move and where you are. UNDERCONTROL approaches headwear not as a single solution, but as options designed for...

Mar 10, 2026

Brimless caps may feel unfamiliar at first, sitting somewhere between a beanie and a traditional cap. But when styled thoughtfully, they can become one of the most distinctive pieces in...

Mar 3, 2026

Undercontrol began in Korea in 2010 with a focus beyond simple measurements—refining fit, silhouette, and structure. Precision in depth, stitching, and balance defines how each cap naturally settles on the...

Feb 24, 2026

As a new semester begins, campus style doesn’t need to be excessive to make an impression. Sometimes, one well-chosen hat is enough to define the mood. From beanies and ball...

Feb 20, 2026

URH C-001 rethinks the classic cap through proportion, not excess. With its shortened visor and balanced 11–12 cm height, it delivers clearer vision and a lighter, more focused silhouette. Available...

Feb 9, 2026

Some pieces earn their place by being worn every day without effort. The Undercontrol WASHED Collection is built around that idea—washed cotton caps rooted in UC logo heritage, designed for...