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Brand story

Dec 3, 2024

URH (Undercontrol Road Hiker) is an outdoor lifestyle brand designed for urban adventurers, combining functionality and style in its headwear and accessories. Leveraging the expertise of its parent brand, Undercontrol,...

Nov 29, 2024

Undercontrol, founded in 2010 in South Korea, focuses on creating simple, timeless hats as a counterpoint to the trend-driven, flashy designs common in the market. The brand emphasizes diversity and...